You posted pictures of your handmade product on the net and promptly many liked it. Some asked for the price and two booked the piece, and one actually transferred the money and you sent over the parcel. She has received it and has sent you pictures of her wearing. So far so good! Now what?
Now, try and make her a repeat customer. Lure her with discounts, freebies and more. You are in a business to make money and have a solid clientele. Client retention is a must for home based businesses. Here are some tips to ensure repeat buys from your clients.
1. Know your customer - Keep a ready database of all your clients handy. If you have the time and personally know your customer then also make a small note of the kind of stuff they like. So every time you have something that suits their preferences, you can ping them and 9 times out of 10, you will have a sure sale.
2. Far from sight, far from mind – Remember this saying! That’s true. Being visible to your client is very important. Send them whatsapp messages or emails with the latest products atleast once every month.
3. Interact – Ever so often share a design in its ‘work in progress’ stage and ask for suggestions, inputs. While this is not advisable every time; it does make for a good conversation starter.
4. Feedback – Always ask for feedback. This makes the customer feel important.
5. Sales Sales Sales – Who does not like a good sale? Schedule sales periodically. This helps you get rid of old stock and also keeps the customer happy.
6. Customize – Offer to customize products if possible. This makes the client happy and also spread a good word.
7. Compliment and thank – If the client likes your product and puts up pictures on social media with it; then compliment and thank her for the same. Compliments work wonders.
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