Most women become entrepreneurs when they want to showcase their talent at handcrafted products. These make for great style statements and are brilliant as gifts. However promoting and achieving success selling handmade stuff is an uphill task. How do you go about it?
1. Showcase your products to everybody you know. Friends, family, neighbors...everyone. From there you get your word of mouth publicists!
2. Identify and zoom in on your fans. Once you are able to identify who absolutely loves your products, cash in on that love. Give them discounts, offers, free samples.... ensure loyalty!
3. Personalize the experience. Your product might not actually be personalized, but you can add notes from you or handwritten write-ups in your package. Something about the making of the product, or the material used, or the story behind the creative design. People love such personal information and make them connect with you.
4. Packaging. I can’t stress it enough, but packing is of vital importance for your product. It could be a handmade crumpled packing material; just tie it up with a jute rope with a thank you note or add a spring of dried flowers. It makes a whole lot of difference!
5. Use social media. Use Facebook, Instagram, twitter; what have you! It’s free, so use it shamelessly.
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